Marketing Approach

Marketing Approach: Stay Calm

COVID-19 needs a Novel ‘20 Marketing Approach

Fear, uncertainty and doubt is to be expected in the current state of the nation and world. Media (even remarkably ESPN) is eating it up and has a permanent “Breaking News” banner flashing and afixed to the bottom quarter of your television screen. With the sequestering and our newest oxymoron “social distancing” of Americans including working from home to flatten yet elongate the infection curve, this pandemic is an opportunity and quite frankly a necessity for your marketers to be master communicators. The world needs Thought Leaders right now as the economy is in chaos.

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