Managing Marketing & Sales in a Downturn
Amongst other issues COVID-19 is challenging cash flow. When expenses are tight, Marketing and Sales expense levels can present real dilemmas.
Colorado-5 Major Crisis-Leadership Challenges part 1 of 2
Colorado has experienced five major crisis points over the past 35 years, each affecting the citizens of Colorado and our economy in unique ways.
Crisis Management: Planning a Response to the Covid-19 Pandemic
The critical question for stakeholders today is, “How does our business survive the Covid-19 crisis?” While the answer to this question is unique to each business, there are key questions for managers and owners to ask themselves in order to plan a response…
Managing Engineering/R&D in a Downturn
Engineering and R&D are often critical to the long-term value of a company, yet they consume precious cash during a downturn. How can a company preserve long term value while still managing cash?
COVID-19 needs a Novel ‘20 Marketing Approach
Fear, uncertainty and doubt is to be expected in the current state of the nation and world. Media (even remarkably ESPN) is eating it up and has a permanent “Breaking News” banner flashing and afixed to the bottom quarter of your television screen. With the sequestering and our newest oxymoron “social distancing” of Americans including working from home to flatten yet elongate the infection curve, this pandemic is an opportunity and quite frankly a necessity for your marketers to be master communicators. The world needs Thought Leaders right now as the economy is in chaos.
Bias for Action
Crisis, our stakeholders need our leadership to Get to the Other Side. Very few events in our lifetime create such uncertainty. The ability to navigate a disaster and the number of mind-numbing scenarios is a true test. Yet, human nature is to react as business is usual. Instinctually we gravitate towards day-to-day decisions. The situation demands leadership and action: assess, measure, and react.
