Engineering and R&D are often critical to the long-term value of a company, yet they consume precious cash during a downturn. How can a company preserve long term value while still managing cash?
Crisis, our stakeholders need our leadership to Get to the Other Side. Very few events in our lifetime create such uncertainty. The ability to navigate a disaster and the number of mind-numbing scenarios is a true test. Yet, human nature is to react as business is usual. Instinctually we gravitate towards day-to-day decisions. The situation demands leadership and action: assess, measure, and react.